TRESemme, a hair and salon product brand managed by Unilever, held a catwalk model workshop and competition in 4 cities: Jakarta, Surabaya, Medan and Makassar. Participants who purchased a TRESemme product at the pre-event roadshows or registered on the spot could learn about the techniques and tips on how to be a good catwalk model, direct from professionals and participants of Asia’s Next Top Model. Wooz.in supported registration efforts for all offline pre-event efforts, and also managed participant re-registration for all events. For the event itself, Wooz.in supported a Photo Booth which, aside from posting the photo to the participant’s social media accounts, also projected the participant’s photo on the stage’s big screen, in time for the participants final walk on the catwalk at the end of the workshop.
