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Implementing Measurability for a Multi-Location Event

Implementing Measurability for a Multi-Location Event

When launching a new brand or new product, it is common practice for a brand to execute a marketing strategy that involves multiple cities or multiple locations. Advertising is often not enough, as it only passively reminds or notifies people of the product –...
Developing Data-Focused On-Ground Brand Activations

Developing Data-Focused On-Ground Brand Activations

It’s the 21st century, and I swear this still happens. If you’re not familiar with what “brand activations” is, most likely you’ve seen it in action. This article on Econsultancy describes it best, but in simplest terms, brand activations includes things like things...