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Implementing Measurability for a Multi-Location Event

Implementing Measurability for a Multi-Location Event

When launching a new brand or new product, it is common practice for a brand to execute a marketing strategy that involves multiple cities or multiple locations. Advertising is often not enough, as it only passively reminds or notifies people of the product –...
Developing Data-Focused On-Ground Brand Activations

Developing Data-Focused On-Ground Brand Activations

It’s the 21st century, and I swear this still happens. If you’re not familiar with what “brand activations” is, most likely you’ve seen it in action. This article on Econsultancy describes it best, but in simplest terms, brand activations includes things like things...
Fox’s Candy Studio

Fox’s Candy Studio

To wrap up 2018, Fox’s Candy whipped up something special: Fox’s Candy Studio. To reintroduce their 17 delicious candy flavors, they teamed up with local artists Kamalika, Chic & Darling and Diela Maharani to create unique and customizable candy gift...

[video] Wooz.in at Guinness Arthur’s Day 2010

Guinness Indonesia had an RFID experience in their Guinness Arthur’s Day celebration in 2010. Using Wooz.in services in their event, Guinness Indonesia increased their amplification on Social...

Hello World!

Pada Pesta Blogger tanggal 30 Oktober lalu, kami melakukan soft launch atau open beta produk atau web service pertama kami. Wooz.in namanya (baca: wuzin). Wooz.in adalah sebuah web service yang menggabungkan fungsi Social Network dengan radio-frequency. Saat ini...

What’s Up With Wooz.in?

Online and offline world is now borderless. Wooz.in is an application that enables you to share your existence, comment or do a check-in in places that you frequently visit to your social media account, by using radio frequency (RFID) devices. Your share can be...