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Magnum Ice Cream, as part of their launch for their new product Magnum Infinity, co-sponsored the Alicia Keys Set The World On Fire Tour for her tour leg in Jakarta. The concert itself was held at the Skeeno Exhibition Hall, Gandaria City, Jakarta, so Magnum opted to make a pre- and post-party right in the mall. We deployed a social media photobooth with some modifications – you could select 1 from 4 passive AR frames to take your picture, and immediately print the photo as well. Those who took photos at the photobooth would automatically join a photo raffle after the concert.