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Magnum Ice Cream with their new product, Magnum Infinity, continued with their product launch by creating an exclusive launch party titled Magnum Infinity: A Night Of Infinite Pleasure. The event was held at Potato Head Garage, SCBD, Jakarta, and featured a spectacular fuchsia-themed fashion show modelled by Olla Ramlan, Marissa Nasution, Raisa, Jessie Setiono and Sophia Latjuba.

Aside from the usual social media photo booths using special Magnum-branded RFID cards, Geometry Global as the activation agency created a Pleasure Pod concept, which “reads” your brainwaves when you are eating a Magnum ice cream, and posts a suitable happy photo to Facebook from your photo album.