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Thousands of people flocked to the Magnum Gold Rush at malls in Bandung, Surabaya and Jakarta to try their luck at unlocking the Gold Vault and see if they could win a real gold bar, or dozens of other Magnum merchandise. To participate, they had to purchase tickets redeemable for 2 Magnum ice creams or 1 Magnum cream with custom dipping, and register to gain entrance to the Gold Vault. They could also just enjoy their ice creams inside the Magnum Gold lounge, or take a photo at either the Moments To Go quick-print photobooth, or’s social media photobooth.