KIYORA “Sing Your Tweet” Campus to Campus, is a music roadshow that visited campuses in the Greater Jakarta area (including Bogor, Depok, Tangerang and Bekasi). The music event was meant to introduce Kiyora to its target customers of student age.
There were several activities in the event that required visitors to use RFID wristbands and their social media accounts, like registration, product sampling, product sales, selfie photobooth, and a redemption booth to get a prize from the brand.
For visitors interested in participating, social media registration (using Facebook and/or Twitter) was done using Wooz.in’s platform, after which the visitor would receive an activated RFID.
At this station, the visitor could try out the drink product, after tapping in using their RFIDs to an RFID reader provided. This tap-in triggered an automatic product-relevant status update to the visitor’s social media timeline.
At this station, visitors interested in buying the product could buy them here. Before purchase, they also needed to tap in using their RFIDs, so that the system could track which visitor bought how many products. This station also triggered an automatic social media status update.
Here the visitor could take a photo of themselves, or more popularly known as a selfie, using the photobooth. All they needed to do was tap in their RFID, and the photobooth would recognize the user, and upload a picture to the visitor’s social media timeline. For this deployment, a photo printout of the uploaded photo was also given to the user.
Visitors who had participated in all stages of the activity could find out here whether they were entitled to win a prize or not, by just a tap of thier RFIDs.
To fulfill the client’s need to collect a customer database and amplify the event to social media, they tapped Wooz.in to provide the technology and supervise the deployment. By using Wooz.in, the client has received a user database, activity tracking of the event, and impressions of the event on social media based on status updates published thorugh Wooz.in.
The database collected (with consent of the visitors) covered name, email, gender, age and phone numbers.
Acitivities tracked covered all activities in the event, like total registrations, and total users at sampling, sales, photobooth and redemption stations.
The event’s impressions on social media were calculated through the total potential user base that can see the resulting posts through Facbeook and Twitter.