Whether you are promoting a new brand or product in a mall atrium, trying to engage potential customers at an exhibition or festival, or simply trying to impress your corporate event clients, capturing people’s attention has become some sort of arms race. Some...
By now, most brand engagements, concerts or conference events utilise some sort of technology. It’s common for large events to use e-ticketing solutions, whether it be a music festival or a marketing seminar — it’s simply more convenient for everyone involved. And...
When launching a new brand or new product, it is common practice for a brand to execute a marketing strategy that involves multiple cities or multiple locations. Advertising is often not enough, as it only passively reminds or notifies people of the product –...
It’s the 21st century, and I swear this still happens. If you’re not familiar with what “brand activations” is, most likely you’ve seen it in action. This article on Econsultancy describes it best, but in simplest terms, brand activations includes things like things...
